Jayne Moore is an English Rose now living in New York City.

Born and raised in rural Hampshire, Jayne spent her youth in an idyllic small town, with a head for numbers and a heart for art! She kept a foot in both camps, studying accountancy alongside a vocational degree in Art & Design, until she was catapulted into the fast lane once scouted as a Model.

It was a DKNY campaign that brought her to New York City, but it was the pace and possibility that kept her there! Coming from the English sensibility of “tall poppy syndrome” - where those that rise above their station get trimmed back down to match rest - New York seemed like the opposite, where ideas were met with opportunity, and every door and face told a story of someone with a vision, and the courage to go after it.

Signing with IMG models, Jayne got to work with many of the industry greats, shooting with icons like Annie Leibovitz & Bruce Webber, and working with brands like Burberry and Calvin Klein and many of the household names dear to American hearts!

Never one to sit still, Jayne continued running parallel lives, studying and building a creative portfolio as diverse as her fashion portfolio. Studying interior design in her early career, particularly focusing on lighting and fabrics, Jayne then went back to her art college roots, enrolling at NYC’s School of Visual Arts, where she began her journey into jewelry design and manufacture, specializing in the ancient Egyptian art of Lost Wax Carving.

Moving back to London in 2010, Jayne continued progressing her skillset at the London School of Jewellery, becoming a registered ‘Goldsmith of London’ in 2012, before returning to her first great love - New York City.

Launching her first business baby in 2016, the self-named jewelry brand Jayne Moore, she moved onto the highway of trials and tribulations that come with building and growing a business.

In 2019, Jayne fully retired from modeling, with absolute gratitude for the gifts it had bestowed on her and the ambition to focus on her business and professional career ‘off-set’.

Taking a position at Marisa Perry Atelier in the West Village, in high-fine jewelry, Jayne also took on independent clients, helping them develop their brand voice and creative copy, emboldening the marketing initiatives of everything from Fertility companies, Eyewear brands and NYC Residential buildings.

In late 2020, Jayne saw an opportunity to apply her diverse range of skills in design, brand development, and marketing by joining In Tune Hospitality as they moved into rapid growth mode, launching restaurant Uva Next Door with the group in Spring 2021, opening cocktail lounge Keys & Heels in March 2022, and currently working on a new concept set to open Spring/Summer 2024.

Jayne Moore Jewelry continues to go from strength to strength, with a separate Men’s line currently in development.

Despite being told often that she should “choose one,” the one-lane career highway simply doesn’t fit Jayne’s way of life. “That feels like a painter being told to only paint one thing,” she argues, as she believes each experience and skill strengthens the others, and they all overlap to make her stronger, smarter, and a more valuable asset to her self and her clients.

Passionate about reframing how people view their own limitations, Jayne hopes to lead by example and prove that yes, you can have - and do - it all.